The SEO process begins with the effective selection of ... your keywords.

You website represents your business, and who knows your business better than you yourself? Don't be fooled by web companies that say that they have analysing tools to find out which Keywords would best suit your company description, the human brain and plain common sense will do a much better job than any man made computer application. We at eyya web design do use some applications to check Keyword repitition within written content,, and to check over and under use of characters within META TAGS, checking Keyword Density, aswell as analysing your competitors website, but we will work with you to form a well balanced site that incorporates Your Keywords for Your business in a manner that flows fluently that will not put your site at risk of being penalised and removed by major search engines.

Competitive Analysis

The competitive analysis phase of the search engine optimization (SEO) process will help you size up your competition and provide you with the tools necessary to achieve and maintain your position at the top of search engines. After establishing the most effective keywords for your Website and gaining a respectable position on a major search engine listing, eyya web design will prepare a competitive analysis report showing you exactly where you stand relative to your competitors for these keywords.
This phase of the search engine optimization (SEO) process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gaina valuable market share.

Content Enhancement

Once effective keywords have been agreed upon, and a strategy has been formulated for outperforming competitors, eyya web design will advise on content enhancement for the next search engine optimization (SEO) process. As the title implies, content enhancement involves the modification of Website content. During this process, eyya web design will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.
Since the end goal of the search engine optimization (SEO) process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough, eyya web design has years of experience in constructing site content in a search engine friendly format, and we will tell you what you need to do to help your site progress or stay in top position.

Code Enhancement

Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively. Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page. Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic. eyya web design has years of experience in making your code work with your content rather than against it.

Link Enhancement

Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it? Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization (SEO) research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you have used.

Web Page and Directory Submission

The final step in the search engine optimization (SEO) process is to make sure that each of the newly optimized pages are included in the indexes of all the relevant search engines. eyya web design will submit all pages into search engines and directories. Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. eyya web design will ensure that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.

Additional Steps For Search Engine Placement

The information outlined above represent the core components of an effective search engine optimization process. eyya web design sets itself apart by the quality in which we perform these tasks, as well as the additional steps we take (which we will not disclose) to ensure the success of our clients.

Please note that we will not optimize existing websites unless they are transferred to an eyya web design Hosting and Maintenance Package.
This will entail transferring the domain name over to our ISP, however, you will remain as the Registered Owner of the domain, and we as the
Admin and Tech Support. Transfer is FREE and you will never have to pay for annual domain renewals.